96 Boys WIN Beat the Heat!

Jim Sendejas, (95 Boys Gold Central) represented ASG at the annual Viva Dallas! Hispanic Expo at Market Hall in Dallas.

This event is sponsored by the Greater Dallas Hispanic Chamber of Commerce and attracts over 20000 visitors each year, and Coach Jim used this event to introduce ASG to many people. Joined by his son Chris, a freshman for SMU soccer, and Chris' roommate Max, Jim explained how ASG works to create good soccer players with an appreciation for the game, good sportsmanship, and community involvement (through Kicks for Cancer).

He told guests that ASG is really about the whole person, not just the soccer player. ASG wants players to reach their potential regardless of their financial situation, and that's where Jim really went to work. He made numerous business contacts at the expo who will be working with ASG in their annual golf tournament.

Many companies were impressed with the ASG philosophy and want to assist in any way that they can. Look to see many new ASG friends as sponsors of the tournament in October, and we hope that it is only the beginning of great new corporate relationships.